How To Write an Inspiring Cleaning Company Mission Statement + Examples

If you’re setting up a cleaning company, one of the first things you will want to do is create a mission statement. But, what exactly is a mission statement? And, why do you need one? In this article, we’ll answer these questions and give you some tips and examples of great cleaning company mission statements to help get you started.


Why Do You Need a Mission Statement?

A mission statement is a short, clear, and concise statement that articulates the purpose or goal of your cleaning business. It should explain what your business does, who your target customers are, and what you aim to achieve. A great mission statement will act as a guiding light for your business, helping you make decisions about everything, from the services you offer to the way you market your company.

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Tips For Creating an Inspiring Cleaning Business Mission Statement

So, what makes for a great mission statement? Here are a few tips to keep in mind:

  1. Keep it short and focused

When it comes to writing a cleaning company mission statement, less is more. Aim for a statement that’s no longer than one or two sentences.

  1. Be clear and concise

Your mission statement should be easy to understand and free of jargon. Use simple language that everyone in your company can understand and embrace.

  1. Focus on what your company wants to achieve

Your mission statement should be focused on what your company wants to achieve as a business; not just on the cleaning jobs you do. For example, your mission could be to “provide affordable, reliable cleaning services to busy families in XYZ town.”

  1. Make it inspiring

Your mission statement should be something that inspires those who read it. Your mission statement will also be the central theme for your business, so make it as special as your company. 

  1. Define Your Audience

Think about who your cleaning company serves. What are their needs and how do you help them? Keep your target audience in mind as you write your mission statement.

  1. Use action words

When writing your cleaning company mission statement, use powerful words that inspire action. Words like “achieve,” “create,” “empower,” and “transform” can help to make your statement more impactful.


Examples of Great Cleaning Business Mission Statements

Looking for inspiration? Here are some examples of cleaning company mission statements to help you get started.

Mary’s Maid Service: “We clean homes with the front door keys of excellence, value and integrity. And, we’re building lasting relationships along the way.”

The Maids Home Services: “We create a clean home for you to enjoy every time you come through your door.” 

ServiceMaster Clean: “Top to bottom and in-between, we care for your home as if it’s our own.”

Housekeeping Services: “We provide the cleaning and the quality that puts the “LOVE” into your home.” 

Sparkling Places Home Cleaning Service: “Every place we touch is another bright sparkle in your clean home.”

Hawa Cleaning Services: “We specialize in cleaning and sanitizing family homes because then…each house becomes a HOME.”

ASAP Cleaning Services: “Home needs a quick cleaning? Set your stopwatch with our fast, efficient service.”



Now that you know how to write an inspiring cleaning company mission statement, it’s time to get started on creating your own. Use the tips and examples in this article to help you craft a statement that accurately reflects your business and its goals.

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