Cleaning Business Marketing: How To Get Clients For a Cleaning Business

Starting a cleaning business can be a great way to make some extra money. However, in order to be successful, you need to have clients. This article will provide tips on how to get clients for your cleaning business.

As the owner of a cleaning business, you know that having a good marketing plan is essential to your success. After all, without customers, your business will not survive.

But what goes into a good marketing plan? Below, we will go over some of the key components of a successful marketing plan for a cleaning business.


Key Components of a Cleaning Marketing Plan

A great marketing plan has eleven sections as follows:

  1. Executive Summary
  2. Target Market Segments
  3. Unique Selling Proposition (USP)
  4. Pricing and Positioning Strategy
  5. Distribution Strategy
  6. Offers
  7. Marketing Materials
  8. Promotions Strategy
  9. Digital Marketing Plan
  10. Conversion, Referral, and Retention Strategy
  11. Financial Projections

We provide more detail for each of these key components below.


Executive Summary

The executive summary is a brief overview of your entire marketing plan. It should include your overview information from each of the other sections, such as your target market, unique selling proposition, key promotions strategies, and financial projections.


Target Market Segments

When it comes to marketing a cleaning business, it is important to identify your target market segments. Who are your most likely customers? Consider factors such as age, gender, income, location, and lifestyle when determining your target market segments.

For example, the customers of a cleaning business may include:

  • Homeowners
  • Businesses
  • Renters
  • Landlords

Break down each of these segments even further by considering their needs, wants, and pain points. For example, the needs of the customers of a cleaning business may include:

  • A clean and organized home or office
  • More free time without the demand and hassle of cleaning
  • Peace of mind in knowing professionals are cleaning and sanitizing on their behalf

By understanding your target market segments, you will be better equipped to create marketing messages that resonate with them.


Unique Selling Proposition

Your unique selling proposition (USP) is what sets your cleaning apart from other cleaning businesses. What do you offer that nobody else does?

For example, your USP could be:

  • We use eco-friendly cleaning products.
  • We offer same-day service for Seniors.
  • We sanitize toys, bedding and bath items for babies and toddlers.

No matter what your USP is, make sure it is clear in your marketing materials. Your clients/customers should be able to see immediately what makes you different from the other business in their area.


Pricing and Positioning Strategy

Your pricing and positioning strategy will be determined by your target market segments and your unique selling proposition.

For example, if you are targeting high-end customers, your prices will be higher than a cleaning business that is targeting budget-conscious customers.

No matter what your positioning strategy is, make sure your pricing strategy is competitive. Consider conducting a market analysis to see what other cleaning businesses with which you compete are charging for similar offerings.


Distribution Strategy

Your distribution strategy is how you will get your cleaning products and services into the homes or offices of your target market.

For example, will you sell directly to customers? Will you partner with a home improvement store? Will you use a subscription service?

Your distribution strategy should be based on the needs of your target market. If you are targeting businesses, for example, you will want to have a distribution strategy that allows you to reach as many businesses as possible.



Providing offers through your business is a great way to entice customers to make a purchase. Consider offering discounts for first-time buyers or loyalty rewards for frequent customers. 

You can also offer bundled services at a discounted rate. For example, you could offer a discount for customers who purchase cleaning services for two family homes in the area.


Marketing Materials

Your marketing materials should be based on your unique selling proposition and target market segments. They should be designed to grab attention and generate interest in your business.

Some of the marketing materials you might want to create include product brochures, flyers, and website banners. You will also want to make sure your branding is strong and consistent across all of your marketing materials.


Promotions Strategy

Your promotions strategy includes the methods you will use to attract new customers. It should be designed to generate excitement and encourage customers to try your business. 

Cleaning businesses should consider the following promotional strategies:

  • Coupons and discounts
  • Social media campaigns
  • Referral programs
  • Promotional events
  • Newsletters and email marketing

By implementing a promotions strategy, you will be able to reach a wider audience and generate interest in your business.


Digital Marketing Plan

In today’s digital age, it’s important to have a solid digital marketing plan. This will help you reach a wider audience and drive more traffic to your business.

Some of the digital marketing tactics you might want to use include search engine optimization (SEO), pay-per-click advertising, social media marketing, and email marketing. You will also want to make sure your website is mobile-friendly and easy to navigate.

Another digital marketing strategy is to create a blog. This will give you a platform to share helpful tips and advice with your target audience. You can also use your blog to promote your unique services for sanitizing the play areas and toys of children.  


Conversion, Referral, and Retention Strategy

Your conversion, referral, and retention strategy should be designed to keep customers coming back. Consider offering loyalty rewards, discounts for referrals, and other incentives to encourage customers to continue using your business.

You will also want to make sure your customer service is top-notch. Respond quickly to any complaints or concerns, and always go above and beyond to exceed customer expectations.


Financial Projections

Last but not least, you will need to create financial projections for your business. This will help you track your progress and ensure you are on track to meet your goals.

The key information to include in these financial projections are your monthly marketing expenditures and expected sales. Be sure to update your projections on a regular basis to reflect any changes in your business.



In order to get clients for a cleaning business, you will need to have a strong marketing strategy in place. This includes using a variety of promotional strategies, creating effective marketing materials, and having a solid digital marketing plan. You will also need to make sure your customer service is excellent and your financial projections are accurate.

By following these steps, you can develop a quality marketing plan that will help you successfully launch and grow your cleaning business. Just remember to be creative, think outside the box, and always put your customers first. With a little hard work and dedication, you will be well on your way to success!